{"id":1320,"date":"2020-06-16T00:00:00","date_gmt":"2020-06-16T00:00:00","guid":{"rendered":"https:\/\/www.storia.ro\/blog2\/raspunde-provocarii-storia-ro-si-castiga-un-covor-de-autor-dare-rug\/"},"modified":"2023-03-13T11:16:45","modified_gmt":"2023-03-13T11:16:45","slug":"raspunde-provocarii-storia-ro-si-castiga-un-covor-de-autor-dare-rug","status":"publish","type":"post","link":"https:\/\/www.storia.ro\/blog\/newsroom\/concurs\/raspunde-provocarii-storia-ro-si-castiga-un-covor-de-autor-dare-rug","title":{"rendered":"\u201eC\u0103ut\u0103m un nume care s\u0103 transmit\u0103 complexitatea vie\u021bii de familie\u201d. Interviu cu Andreea Batros \u0219i Flavia Sc\u00eenteanu de la Dare to Rug"},"content":{"rendered":"<p class=\"css-8qfla4\">\n<p class=\"css-m5h6m0 edperro0\">\n<p>Atunci c\u00e2nd vrei s\u0103 transformi o cas\u0103 \u00een acas\u0103, ai nevoie de obiecte care s\u0103 dea culoare \u0219i c\u0103ldur\u0103 spa\u021biului \u00een care urmeaz\u0103 s\u0103 locuie\u0219ti. De aceea, de 1 decembrie, am creat \u00eempreun\u0103 cu&nbsp;<a href=\"http:\/\/www.daretorug.com\/\">Dare to Rug<\/a>\u200b un covor cu design unic, care poate ajunge \u00een casa ta.<\/p>\n<p>Pentru c\u0103 fiecare cas\u0103 aduce un infinit de pove\u0219ti \u0219i de posibilit\u0103\u021bi pentru fiecare dintre noi, ne-am inspirat dintr-unul din cele mai cunoscute simboluri rom\u00e2ne\u0219ti: Coloana Infinitului a lui Constantin Br\u00e2ncu\u0219i.<\/p>\n<p>Afl\u0103-i povestea \u00een videoul de mai jos \u0219i nu rata interviul cu Andreea \u0219i Flavia de la Dare to Rug.<\/p>\n<div data-oembed=\"https:\/\/www.facebook.com\/storia.ro\/videos\/1982313525343288\/\" data-oembed-type=\"video\" data-oembed-provider=\"Facebook\" class=\"embed embed-facebook\">\n<div>\n<div id=\"fb-root\" class=\" fb_reset\">\n<div style=\"position: absolute; top: -10000px; width: 0px; height: 0px;\">\n<div><\/div>\n<\/div>\n<\/div>\n<p><script async=\"1\" defer=\"1\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v7.0\" nonce=\"nVmiZQrn\"><\/script><\/p>\n<div class=\"fb-video fb_iframe_widget fb_iframe_widget_fluid_desktop\" data-href=\"https:\/\/www.facebook.com\/storia.ro\/videos\/1982313525343288\/\" fb-xfbml-state=\"rendered\" fb-iframe-plugin-query=\"app_id=&amp;container_width=766&amp;href=https%3A%2F%2Fwww.facebook.com%2Fstoria.ro%2Fvideos%2F1982313525343288%2F&amp;locale=en_US&amp;sdk=joey\" style=\"width: 100%;\"><span style=\"vertical-align: bottom; width: 766px; height: 1655px;\"><iframe loading=\"lazy\" name=\"f21be71d309698\" width=\"1000px\" height=\"1000px\" data-testid=\"fb:video Facebook Social Plugin\" title=\"fb:video Facebook Social Plugin\" frameborder=\"0\" allowtransparency=\"true\" allowfullscreen=\"true\" scrolling=\"no\" allow=\"encrypted-media\" src=\"https:\/\/www.facebook.com\/v3.3\/plugins\/video.php?app_id=&amp;channel=https%3A%2F%2Fstaticxx.facebook.com%2Fx%2Fconnect%2Fxd_arbiter%2F%3Fversion%3D46%23cb%3Df2c47dfe792e814%26domain%3Dwww.storia.ro%26is_canvas%3Dfalse%26origin%3Dhttps%253A%252F%252Fwww.storia.ro%252Ff20c475fdaa0108%26relation%3Dparent.parent&amp;container_width=766&amp;href=https%3A%2F%2Fwww.facebook.com%2Fstoria.ro%2Fvideos%2F1982313525343288%2F&amp;locale=en_US&amp;sdk=joey\" style=\"border: none; visibility: visible; width: 766px; height: 1655px;\" class=\"\"><\/iframe><\/span><\/div>\n<\/div>\n<\/div>\n<p><strong>Care a fost procesul de creare a covorului \u0219i c\u00e2t a durat?<br \/>\n<\/strong>Procesul a fost destul de rapid, fiindc\u0103 am f\u0103cut \u201cclick\u201d imediat cu viziunea Storia. A\u0219adar, a existat un brief, o \u00eent\u00e2lnire ini\u021bial\u0103 \u00een care am aflat mai multe detalii despre acest proiect, dup\u0103 care am schi\u021bat mai multe concepte. \u00cen final, am dezvoltat ideea are ne-a convins pe to\u021bi, am ales culorile, am validat design-ul \u0219i apoi ne-am reg\u0103sit pentru a ne bucura de rezultatul final. Totul a durat aproape trei luni.<\/p>\n<p><strong>Cum a\u021bi ajuns la acest concept de design pentru covorul Storia?<\/strong><br \/>\nEchipa Storia.ro \u0219i-a dorit foarte mult s\u0103 ofere un obiect prin care \u201es\u0103 intre\u201d \u0219i la propriu, \u0219i la figurat \u00een casele oamenilor. De asemenea, brief-ul a con\u021binut \u0219i cerin\u021ba de a respecta imaginea brand-ului (culorile, viziunea), c\u00e2t \u0219i identitatea na\u021bional\u0103, fiind un produs \u0219i un concurs dedicat zilei de 1 Decembrie.<\/p>\n<p>Noi credem foarte mult \u00een puterea unui covor de a \u00eenchega designul unui interior \u0219i de a oferi c\u0103ldur\u0103 unei \u00eenc\u0103peri. \u00cel vedem ca pe acel obiect dintr-o cas\u0103 \u00een jurul c\u0103ruia sa reune\u0219te familia, poate la fel de mult cum se adun\u0103 \u00een jurul mesei. Sim\u021bind c\u0103 brandurile Dare to Rug \u0219i&nbsp;<a href=\"https:\/\/www.storia.ro\/\">Storia.ro<\/a>&nbsp;\u00eemp\u0103rt\u0103\u0219esc aceea\u0219i apropiere \u0219i fascina\u021bie pentru oameni \u0219i pove\u0219tile lor, ne-am bucurat s\u0103 lucr\u0103m cu elementele puse la dispozi\u021bie de echipa Storia, pentru a ilustra ideile de unitate, familie \u0219i acas\u0103.<\/p>\n<p class=\" block-img\"><img decoding=\"async\" src=\"https:\/\/www.storia.ro\/blog\/wp-content\/uploads\/2022\/08\/40ebe6da-a08f-46b0-bc4a-0b8bbf8fa956_STORIA_DTR_2017__129-scaled.jpg\" alt=\"\"><\/p>\n<p><strong>&nbsp;Ce reprezint\u0103 design-ul final?&nbsp;<\/strong><br \/>\nDesign-ul final a ap\u0103rut dup\u0103 ce ne-am jucat cu logo-ul Storia.ro, reprezentat de un acoperi\u0219 \u00een dou\u0103 ape (un sui\u0219 \u0219i un cobor\u00e2\u0219). Pun\u00e2ndu-l cap la cap, am ob\u021binut unul dintre cele mai puternice simboluri rom\u00e2ne\u0219ti: Coloana Infinitului a lui Br\u00e2ncu\u0219i. Astfel, covorul vorbe\u0219te despre infinitul de pove\u0219ti care se nasc \u00eentr-o familie, unele frumoase, altele mai pu\u021bin pl\u0103cute. Toate aceste sui\u0219uri \u0219i cobor\u00e2\u0219uri dau dinamica unei case, care este mereu \u00een transformare, chiar dac\u0103 elementele centrale de decor r\u0103m\u00e2n neschimbate. Am vrut ca prin acest design s\u0103 ad\u0103ug\u0103m o calitate important\u0103 unui produs de design de interior: longevitatea ce merge dincolo de trenduri.<\/p>\n<p class=\" block-img\"><img decoding=\"async\" src=\"https:\/\/www.storia.ro\/blog\/wp-content\/uploads\/2022\/08\/6a513e88-6389-4717-b3c8-61bf8e05d1cc_STORIA_DTR_2017__101.jpg\" alt=\"\"><\/p>\n<p class=\" block-img\"><img decoding=\"async\" src=\"https:\/\/www.storia.ro\/blog\/wp-content\/uploads\/2022\/08\/84c2af37-190b-41a2-8bf9-25f82ac984b6_STORIA_DTR_2017__119-scaled.jpg\" alt=\"Dare to Rug\"><\/p>\n<p><strong>&nbsp;Prima voastr\u0103 colec\u021bie a fost inspirat\u0103 tot din folclorul rom\u00e2nesc. Despre ce a fost vorba?&nbsp;<\/strong><br \/>\nPrima noastr\u0103 colec\u021bie, \u201cRomanian Moods\u201d, reune\u0219te covoare cu inspira\u021bii din diferite regiuni istorice ale Rom\u00e2niei-Oltenia, Maramure\u0219, Transilvania, Moldova, Basarabia, Bucovina, Dobrogea, Muntenia, Banat \u0219i Cri\u0219ana, \u00eentr-o serie de st\u0103ri intrep\u0103trunse cu texturi tradi\u021bionale rom\u00e2ne\u0219ti. Fiecare design este n\u0103scut dintr-un proces de reinterpretare proprie a motivelor tradi\u021bionale pentru a le reda \u00eentr-o perspectiv\u0103 contemporan\u0103, prin culori care descriu o imagine modern\u0103 \u0219i exprim\u0103 emo\u021bii puternice.<\/p>\n<p>Am fost foarte fericite s\u0103 vedem c\u00e2t de bine a fost primit\u0103 aceast\u0103 colec\u021bie inspirat\u0103 de universul tradi\u021bional rom\u00e2nesc la nivel interna\u021bional \u0219i c\u00e2t de bine s-a integrat \u00een spa\u021bii de pe continente diferite. Suntem m\u00e2ndre de mo\u0219tenirea creativ\u0103 rom\u00e2neasc\u0103 \u0219i \u00eenc\u0103 ne bucur\u0103m s\u0103a descoperim noi elemente care s\u0103 ne inspire.<\/p>\n<p class=\" block-img\"><img decoding=\"async\" src=\"https:\/\/www.storia.ro\/blog\/wp-content\/uploads\/2022\/08\/faf3175e-0bc2-46c2-b2da-e63ea20024a9_Restlessrug_1.jpg\" alt=\"\"><\/p>\n<p><em>Foto:&nbsp;<a href=\"http:\/\/www.daretorug.com\/restless-rug\">Restless rug<\/a>&nbsp;\u2013 colec\u021bia&nbsp;<a href=\"http:\/\/www.daretorug.com\/romanian-moods\/\">Romanian Moods<\/a>, Dare to Rug<\/em><\/p>\n<p><strong>&nbsp;De unde v\u0103 lua\u021bi inspira\u021bia atunci c\u00e2nd crea\u021bi o colec\u021bie nou\u0103?&nbsp;<\/strong><br \/>\nE greu de men\u021bionat un loc anume. \u00cen fiecare zi vedem \u0219i experiment\u0103m \u00een jurul nostru foarte multe informa\u021bii \u0219i imagini noi. Inspira\u021bia poate s\u0103 plece de la orice: de la o c\u0103l\u0103torie, o discu\u021bie cu o persoan\u0103 nou\u0103 sau cu un prieten vechi, o expozi\u021bie. Suntem cumva obi\u0219nuite s\u0103 fim curioase cu tot ceea ce ne \u00eenconjoar\u0103 \u0219i s\u0103 punem cap la cap diverse concepte. Atunci c\u00e2nd \u00eencepem s\u0103 lucr\u0103m la o colec\u021bie nou\u0103, c\u0103ut\u0103m acea sclipire care ne-a r\u0103mas mai mult timp \u00een minte sau care a avut un impact mai mare asupra noastr\u0103 \u0219i pornim de acolo.<\/p>\n<p><strong>Ce a\u0219tept\u0103ri ave\u021bi de la participan\u021bii la campanie?&nbsp;<\/strong><br \/>\nC\u0103ut\u0103m un nume care s\u0103 surprind\u0103 \u00eentr-un mod c\u00e2t mai nea\u0219teptat \u0219i s\u0103 transmit\u0103 subtil complexitatea vie\u021bii de familie, cu toate fa\u021betele ei.<\/p>\n<p class=\" block-img\"><img decoding=\"async\" src=\"https:\/\/www.storia.ro\/blog\/wp-content\/uploads\/2022\/08\/8d524dcd-0820-4939-9823-b6703f785998_STORIA_DTR_2017__117.jpg\" alt=\"\"><\/p>\n<p><strong>Concurs NAME THE RUG: r\u0103spunde provoc\u0103rii Storia.ro \u0219i c\u00e2\u0219tig\u0103 un covor de autor Dare to Rug<\/strong><br \/>\nTrimite-ne printr-un&nbsp;<a href=\"https:\/\/www.facebook.com\/notes\/storiaro\/regulamentul-campaniei-name-the-rug-1-7-decembrie-2017\/1982261478681826\/\">comentariu pe Facebook<\/a>&nbsp;cel mai creativ nume pentru covorul Storia \u0219i link-ul unei propriet\u0103\u021bi de pe&nbsp;<a href=\"https:\/\/www.storia.ro\/\">Storia.ro<\/a>&nbsp;\u00een care \u021bi-ar pl\u0103cea s\u0103 locuie\u0219ti. Fii c\u00e2t mai creativ\/\u0103, iar pe 8 decembrie po\u021bi fi tu marele c\u00e2\u0219tig\u0103tor, ales de echipa Dare to Rug.<\/p>\n<p>Detalii extra g\u0103se\u0219ti \u00een&nbsp;<a href=\"https:\/\/www.facebook.com\/notes\/storiaro\/regulamentul-campaniei-name-the-rug-1-7-decembrie-2017\/1982261478681826\/\">regulamentul campaniei.<\/a><\/p>\n<p>Iar pentru un plus de inspira\u021bie, r\u0103sfoie\u0219te galeria foto de mai jos.<\/p>\n<p class=\" block-img\"><img decoding=\"async\" src=\"https:\/\/www.storia.ro\/blog\/wp-content\/uploads\/2022\/08\/35d21a59-da54-4fa8-83b5-00c435928480_STORIA_DTR_2017__95-scaled.jpg\" alt=\"\"><\/p>\n<p class=\" block-img\"><img decoding=\"async\" src=\"https:\/\/www.storia.ro\/blog\/wp-content\/uploads\/2022\/08\/daf36006-71bd-4d9a-8744-f99fa7e1f2b3_STORIA_DTR_2017__121.jpg\" alt=\"\"><\/p>\n<p class=\" block-img\"><img decoding=\"async\" src=\"https:\/\/www.storia.ro\/blog\/wp-content\/uploads\/2022\/08\/689a918f-cc16-4fd1-a2ae-7fd11a2ee9fe_STORIA_DTR_2017__85-scaled.jpg\" alt=\"\"><\/p>\n<div class=\"css-h5fkc8\"><strong>Ultima editare:<\/strong> 16 iunie 2020<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Atunci c\u00e2nd vrei s\u0103 transformi o cas\u0103 \u00een acas\u0103, ai nevoie de obiecte care s\u0103 dea culoare \u0219i c\u0103ldur\u0103 spa\u021biului \u00een care urmeaz\u0103 s\u0103 locuie\u0219ti. De aceea, de 1 decembrie, am creat \u00eempreun\u0103 cu&nbsp;Dare to Rug\u200b un covor cu design unic, care poate ajunge \u00een casa ta. Pentru c\u0103 fiecare cas\u0103 aduce un infinit de &hellip;<\/p>\n","protected":false},"author":3,"featured_media":1321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-1320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concurs"],"_links":{"self":[{"href":"https:\/\/www.storia.ro\/blog\/wp-json\/wp\/v2\/posts\/1320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.storia.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.storia.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.storia.ro\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.storia.ro\/blog\/wp-json\/wp\/v2\/comments?post=1320"}],"version-history":[{"count":0,"href":"https:\/\/www.storia.ro\/blog\/wp-json\/wp\/v2\/posts\/1320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.storia.ro\/blog\/wp-json\/wp\/v2\/media\/1321"}],"wp:attachment":[{"href":"https:\/\/www.storia.ro\/blog\/wp-json\/wp\/v2\/media?parent=1320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.storia.ro\/blog\/wp-json\/wp\/v2\/categories?post=1320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.storia.ro\/blog\/wp-json\/wp\/v2\/tags?post=1320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}